Softness from Mother Nature
Lenzing Modal® is the softest Lenzing fiber and it keeps its promises. Lenzing Modal® is naturally soft and pleasant on the skin, making it ideal for terry goods. For half a century now, nothing has made fabrics softer than this softener in fiber form. It makes every towel soft and supple.
Lenzing Modal® - the perfect fiber for towels
Lenzing’s towel fiber is Lenzing Modal®. The fiber’s properties make it ideal for blending with cotton. The dyeing behaviors of Lenzing Modal® and cotton are almost the same, and tone-in-tone dyeing is possible. The full range of Lenzing Modal® fibers for towels is also worth closer inspection: MicroModal® is used for the very finest and luxurious of terries, and Lenzing Modal® Loft makes towels voluptuous.
Lenzing Modal® comes from nature and returns to nature and stays fabulously beautiful.
Forever soft and natural
Terry goods made of Lenzing Modal® boast a series of advantages. The major distinguishing factor is the products' lasting softness. Sometimes towels of 100% cotton become hard and rough after several washes, so that drying with them reddens and irritates the skin. This is not the case with Lenzing Modal® terries. Towels remain soft - forever.
Lenzing Modal® makes every towel shine. The colors are bright and intense and remain so. Graying, as is common with 100% cotton terry goods, does not happen. The appearance of a towel with Lenzing Modal® compared to one of 100% cotton shows a clear difference. Lenzing Modal® colors are significantly more intensive and brilliant.
Lenzing Modal® acts as a turbo drier. The test proves it: if water is dripped onto a towel with Lenzing Modal®, it is immediately absorbed. On the other hand, drops on a cotton towel remain on the surface.
*Test was conducted on laundered towels.
Softness put to the test
A consumer survey confirmed that Lenzing Modal® towels are considered softer than 100% cotton towels. 89 % of consumers said that Lenzing Modal® towels remain softer after several washes. This is a strong selling argument for the Point of Sale.
Terry goods of Lenzing Modal® are pure Nature. Lenzing Modal® originates from beech forests. Photosynthesis creates the very basis of the fiber. Beech forests are plentiful in North and Central Europe and have shaped the landscape of these regions for centuries. Thus, they are a completely natural and sustainable source of raw material.